VIDEO: TAKING AN ARTISTIC APPROACH TO BUSINESS
Two Types of Entrepreneur
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The Two Paradigms
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USP vs Story
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We’re All Artists
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What Megan is really doing is acting as a catalyst to draw your experiences out, and to put that on paper... which is a very difficult thing for a business owner to do. We've thoroughly enjoyed the whole process, it's been very commercially productive for us and we look forward to carrying on working with Megan and her team.
I don’t think the marketing world really has a name for what Megan does. Maybe it will in a few years.