When we were having dinner with a group of people in London last year, Megan made an observation that was very astute and she invited me to come to her Ireland workshop in April. I knew that if I went it would be well worth the trouble and it was. Hopefully, everyone in business knows that most of us are too close to our problems to see them clearly. This is why we have mastermind groups, consultants and coaches. Well, this is just as true about telling our own stories. We are also too close to our own stories to see what’s really important about them.

Megan and I worked together in a 3 1/2 day workshop and I came out with a much clearer understanding of how to communicate my own story. And this is from a person who is considered by many people to already be a good storyteller. This was not a course on ‘how’ to write. It was a deep exploration of ‘what’ you write about. I experienced an immediate increase in the attention audiences gave me and access to more audiences. For example, a podcast episode that immediately turned into 3 more new podcast invitations. That had never happened before on this particular topic. Megan Macedo is a luminary. Ignore her at your peril.