When I was still finding my feet in my marketing career I agreed to build a whole new online platform for my brother’s business. You may know my business partner, Niall is my brother. At the time he was running a boat brokerage and online chandlery shop selling boating equipment. The out of the box e-commerce platform he was using was completely stifling his ability to market the boats he had for sale the way he wanted to so we decided to design a new marketing system – website, landing pages, lead capture mechanism, email autoresponders, the works. And then I set about building it.
Neither of us knew if it would work, but it turned out to be the best thing he’d ever done. It was really just a few simple ideas put together in as lean a way as possible. One of the biggest mistakes people make is believing they need a fancy, bells and whistles technical set up to make their marketing work… and then they get lost in the complexity of it all. My vote is always to use as simple a set up as possible and then focus on actually using it.
In the Marketing Funnels That Work webinar Niall and I talk about the ins and outs of that original website and marketing funnel we built for his boat sales business, which is still working nicely to this day. We also talked about the common challenges people face when trying to put their marketing ideas into action and how our most successful clients approach it.